TRANSFORM YOUR BRAND with storytelling
Packed with examples, The Good The Bad And The Epic will help you unleash the ludicrous power of story to transform your brand and deliver remarkable results.
Hi. I’m David Hofmeyr.
I’m the author of The Good The Bad And The Epic, a storytelling playbook for brands.
Storytelling has always been a vast and profitable industry in Hollywood and in the video game market, but it’s also key in marketing communication, where a brand’s success is defined by their story.
Mastering the art of storytelling gives your brand THE edge.
The Good The Bad And The Epic arms you with a simple framework you can apply immediately—whether crafting an email, launching a full-scale marketing campaign, or building a brand story from scratch.
The book is packed with everything I’ve learned about storytelling from over 25 years as a marketing consultant, as well as writing novels published in more than ten languages and optioned for Film.
My goal is simple. To help you communicate why your brand is uniquely positioned to meet customer needs—and do it far better than the competition.
EXPLORE THE GOOD.
EMBRACE THE BAD.
EXPERIENCE THE EPIC.
“THIS BOOK WILL RADICALLY TRANSFORM THE WAY YOU THINK ABOUT MARKETING.”
Phil, TopspinPro
“THIS is clear and compelling. A very good method.”
Nicola Maglio, the Landbanking Group
“Very informative tactics and insights on longer-term marketing strategy.”
Andrew Raslan, Pipline Organics
“I LOVE THE FRAMEWORK. IT’S A GEM. I TOTALLY RECOMMEND IT.”
Erika Santonastaso, Product Marketing Manager
Are your marketing efforts getting lost in a sea of AI-driven content?
You're not alone.
Most marketing attempts today fail to ignite interest and emotion. That's because to compete in a crowded marketplace brands place too much emphasis on spectacle. And too little on making us feel.
Think about the brands you love. The epic ONES. What do they have in common?
An ability to create meaning, value, and genuine connection. And they do it in the most authentic way possible, with a sure-fire fix that’s been around since the dawn of humankind.
Storytelling.
The Good The Bad And The Epic is a practical guide to help you unleash the transformative power of story with examples from top brands.
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In an age of brand polyamory, the ability to gain attention and keep it is a necessity. And with a well-crafted brand story, it’s in your grasp.
Story is a cast-iron way to capture and hold attention and make engagement metrics soar.
We’re all storytellers in this business. It’s what we do. And when we do it well, we deliver meaning, wonder, and connection in ways that nothing else can.
It comes down to this:
If you’re looking to make your brand epic
If you want to communicate with more impact
If you want to create and keep customers
There’s only one proven method.
